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| HOW
TO PROMOTE YOUR ARTWORK ONLINE |
|
The Art
of Self Promotion for Starving Artists
Promotion Basics - The simple things.
- Add META TAGS and a TITLE to your html.
Meta tags aid search engines in finding your
site. Here is what my meta tags look like:
<HTML>
<HEAD>
<TITLE>Becky's Wildlife and Fantasy Art</TITLE>
<META NAME="keywords" CONTENT="fantasy
art, fantasy, wildlife art, wildlife, furry
art, anthropomorphic, anthro art, pictures,
image, images, gallery, free, wild, women, woman,
art, artwork, paintings, illustrations, graphics,
clipart, clip art, web page design, myth, myths,
mythology, dragons, unicorns, mermaids, wizards,
knights, Cthulhu, Mythos, horror, HP Lovecraft,
gothic, Wicca, New Age, pagan, Dungeons & Dragons,
Becky, rebecca, Rebecca, Kemp, Gallant, animal,
animals, nature, pet, pets, cats, kitty, kitties,
kittens, felines, Bast, dogs, puppy, puppies,
birds, bird, bird of prey, foxes, fox, wolves,
wolf, sci-fi, pinup gallery, pin-up, girl, girls">
<META NAME="description" CONTENT="Wildlife,
fantasy and furry art by Rebecca Kemp. Done
in acrylics, watercolor, colored pencils or
graphite pencils. I offer limited edition prints,
notecards, coffee mugs, mousepads, t-shirts
and gift certificates.">
<META NAME="Author" CONTENT="Rebecca
Kemp">
</HEAD>
Note that they are placed between the <HEAD></HEAD>
tags, which is before the <BODY></BODY>
tags. Have at least 25 keywords and start with
the most important ones in the beginning. Also
note that I do not have any comments of any
other extra meta tags, such as <META NAME="GENERATOR"
CONTENT="Mozilla/3.04Gold (Win95; I) [Netscape]">.
I remove them when I think of it because they're
basically just clutter that the search engines
don't really need. All they are doing is announcing
what version of HTML you're using and what editor
you used to make the page.
- Add yourself to the following Search Engines
BY HAND once you have added your Meta Tags:
Lycos,
Yahoo,
Alta Vista,
DMOZ,
AOL,
Google
and HotBot.
There are countless numbers of other search
engines out there, but these are the ones that
matter. Google especially. 50% of my search
engine traffic comes from Google. The rest is
divided up among the others.
Yahoo would be the second most important, but
probably only half as much as Google's significance.
It may take several attempts to get listed with
Yahoo. Here's a hint: Try adding yourself to
the Regional section. They're more apt to give
you a listing. Give each search engine at least
two weeks to have your site listed. If it's
not listed by then, add yourself again.
If you have a commercial site, you will now
have to pay a $299.00 fee. I'm really disapointed
by this new rule, but it's still worth it to
pay it. I can tell you that I get 20% of search
engine traffic from Yahoo, second only to Google.
Search Engine placement is so vast of a topic
that I can't get into all the in's and out's
here. Some companies make a living off of placing
your web site! To learn more, go to Search Engine
Forum at http://www.searchengineforum.com.
There is a wealth of infomation here and I visit
this place often.
- Trade links with other artists and galleries.
Do this a lot. Do this all the time. Ask them
nicely and compliment their work, but be clear
that you want them to link you as well.
I found a great Links Database program at http://www.gossamer-threads.com/.
(I gotta warn you though, it was hell installing
it and ended up paying someone $25.00 to do
it for me. Otherwise, it's free and well worth
it.)
- I don't recommend those free banner exchanges,
like Link Exchange. You get very MINIMAL traffic
and the banners can be annoying and/or distracting
to your visitors. I do, however, recommend exchanging
banners as links with other sites that have
the same theme as your own site. This can generate
more traffic than those free generic exchanges.
I created my own Wildlife
and Fantasy Banner Exchange at http://www.gadnet.com/bplus/.
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Questions, comments? E-mail
Becky
All artwork and web
design © 2005 by Rebecca Kemp.
If you would like a copy of any of the images here, please e-mail me with your request. Thank you.
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